We are a fully professional orchestra with fully paid musicians, but we are still perceived as a small community orchestra. We need to change that.

We're trying to expand our audiences and have as many people as possible exposed to the orchestra. It's a whole marketing strategy that we hope will better picture us as a 25-year-old organization with a vision for the future.

We want people to see us as part of the cultural vitality of the greater Hilton Head area.