They deserve better than they've got.
"Don Walsh" is an United States/American oceanographer, explorer and marine policy specialist. He and Jacques Piccard were aboard the bathyscaphe Bathyscaphe Trieste/Trieste when it made a record maximum descent into the Mariana Trench on January 23, 1960, the deepest point of the world's oceans. The depth was measured at , but later and more accurate measurements have measured it at 35,798 feet (10,911 m).More Don Walsh on Wikipedia.
It's probably the last trip that car will make to Wisconsin.
Frank didn't know until 2 p.m. yesterday that he was the winner, ... His winning ticket was sitting in an envelope at the bar, and even though they knew the winning ticket was bought at Pell Lake, nobody tried to look in the envelopes and see who had the winner.
There doesn't seem to be a limit for what people might spend for this kind of entertainment.