Every year we have new ones. Agricultural tourism is growing. The object is to maximize direct sales. You do that by getting people coming through your front door or your front gate. Potentially it can make a big difference in profits or losses.

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Rural experiences are a key part of the therapy people need as an urban escape. They want to take their kids to see goats and llamas. They themselves went to go out and learn to weave wool or pick vegetables or fruit. That's where the guides and maps come in.

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