The idea is to create the feel of a grand estate that goes along with the timeless feel of the golf course.
We're going to have a timeless clubhouse. It's going to match a timeless golf course. It's all about taking this to the next level, making The Players Championship all that it can be.
Our objective is to (essentially) take a 20-acre piece of Gore-Tex and put it over this golf course.
This is a massive project, and it really represents a merging . . . of the PGA Tour and The Players Championship. It represents the nexus of both those powerful brands.
It's pretty clear to me it comes down to money.
We are also going to re-build the greens and put a mechanical irrigation system underneath, the goal is to make it firm, fast and fair.