All of a sudden, you had a culture, ... It was THE lifestyle. Kids believed, 'We might not have had all the amenities of other cities, but man, we have the best music.'

He was sort of an inventor of a tough-guy look, whether he knew it or not.

[With six million unique viewers each month, Heavy.com encourages its audience to leave the reruns on the cutting room floor and experience its politically incorrect line up of] Must Stream TV. ... Nowhere but Heavy.com will you find a full season of fall original programming--humorous, outrageous programming that TV can't do.

It [machinima] expanded out to a wider audience and got more exposure for the games themselves.

Heavy has always been about our point of view. That's why we have attracted an audience.

A lot of commercials that have been rejected are really entertaining.

There's no other time in the year where commercials can take center stage. Commercials are always the things that are playing when you're going to the bathroom or grabbing a soda from the fridge.

You'll see everything from gold teeth to hood ornaments. It's almost like Halloween during August.

The school system cannot single-handedly rid Roanoke city of poverty or the effects of poverty.