There are guys that have been at it for 30 or 40 years, driven more than 4 million miles and never had an accident. You think about how far that is and it's astounding.

Iowa starts the little museums as you're driving west on 80, ... But there's very little to see until you reach Nebraska. This just fits our customer base: people who want to stop and look at interesting things for a couple hours and then get back on the road.