Daryl Morey
FameRank: 4

"Daryl Morey" (born 1972) is an American sports executive. He is the current general manager of the Houston Rockets of the National Basketball Association. He was named Assistant General Manager on April 3, 2006 and succeeded Carroll Dawson as General Manager on May 10, 2007. Morey came to the Rockets after serving three years as SVP Operations for the Boston Celtics. While with the Celtics, basketball operations was a key part of his responsibilities, including the development of analytical methods and technology to enhance basketball decisions related to the draft, trades, free agency and advance scouting of opponents for the coaching staff. His hiring follows the recent Moneyball trend of adding more advanced statistical-based analysis to the traditional use of qualitative scouting and basic statistics. Several teams have hired executives with non-traditional basketball backgrounds, but the Rockets are the first NBA team to hire a general manager in this vein. He continues to be the chairperson for the annual MIT Sloan Sports Analytics Conference. He is also an avid Esports supporter and has gone to multiple MLG (Major League Gaming) events.

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If we have a hot Lakers game and I want to package it with four other games on the fly, now we can easily find seats that are open across four games.

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Our marketing is more real-time than other places … in other businesses, it's not as event based. But, if we don't properly sell, price and get the right offer out for the Minnesota game tonight [January 18], we've left money -- that will never come back to us -- on the table.

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I am very excited to be joining Carroll Dawson and the first-class basketball organization at the Rockets. My base of experience provides another perspective toward the common goal of everyone who works for Carroll, winning a championship for the fans of Houston.

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The product is the team, the market is Boston and competitive responses are fairly muted. You sell most of your tickets to diehard Celtics fans and there isn't much price elasticity in terms of other sports teams or entertainment options.

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We optimize the business to give Danny [Ainge, the Celtics executive director of basketball operations] as much money as possible to go spend on players -- the more money we make, the more he has to spend.

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Every [player] decision has two main components, the scouting or traditional analysis and the numbers … depending on the situation, you weight them differently.

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Without a visual sense of who was coming into the building and where they wanted to sit, it was like playing chess without a chess board. You could play chess with written notations in Excel, but it makes a big difference if you can actually see the demand and the revenue trends.

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