We're very pleased that DirecTV recognizes the importance of sponsoring a Nextel Cup event. They chose Martinsville to make their entry into Nextel Cup sponsorship. It gives us a national sponsor. Everybody in the country, worldwide for that matter, knows DirecTV.
It's a dream come true. I can't image anything better.
I had talked with Darrell some time ago and he said he'd never raced a Busch car here and that he would sure like to have a shot in July. We're glad Stevie gave him the OK, because we know the fans will love it.
The deal just came about. We've been working on it for a while. We're very pleased that DIRECTV recognized the sport by sponsoring a Nextel Cup event. We're more than happy that they chose Martinsville because it's their first entry into a Nextel Cup sponsorship.
It's an honor to be working with DIRECTV in their first Nextel Cup Series race sponsorship. The company has strong ties to NASCAR and we're excited for DIRECTV to bring race fans a memorable experience at our track.
No. It was a dream come true.
Last year we felt we were robbed by getting a red card against Cactus and Sabino won, so this was kind of redemption. We got our redemption and I'm really happy.
They're heavily involved in racing and really supportive of what NASCAR has to offer. We're very excited that we're having the DIRECTV 500. It's going to be a great weekend and they're in for a treat and we are, as well.
They're already involved in the sport. They fully recognize the importance of NASCAR. You go up and down pit road you see a lot of DIRECTV dishes on the wagons of the teams. I think it's going to be neat that we finally put the package together and have that DIRECTV 500.