I think we have a PR issue, in that people do not think the utility industry has great significant technical challenges. College graduates look at us and see poles and wires, and don't realize there are things like automation, computer control and sophisticated asset management systems out there.

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By doing this, we created a tremendous increase in the amount of technical people in the company than we previously had. Our retention rate of those people has also been extremely good. We've only lost two of them. Although it cost about $10,000 per employee, it's been extremely successful.

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