While it is easier to set up internet-based businesses now, a certain level of technical knowledge and investment is required, but a minority of smaller businesses are still learning these disciplines.
I finally came to a place where I decided that this is my body and this is as far as this is going to go. And it happened to work out that way. Whether it's because I believe that or it would have happened that way, who knows? But believing that in itself was a positive thing for me.
One small company we spoke to ended up getting their legitimate mail blocked by anti-spam software, because they had been used as a spam relay, and that was very, very painful.
Clearly with any set of results it is possible to put a spin on, but the underlying figures don't lie. We sought to involve leaders in information technology to make the results as useful as possible.
If there's anyone who's like an arrow, who's just determined to do what he really wants to do, it's Dave. You can feel that this is a really well-thought-out aesthetic sensibility with a lot of depth. That's a good model for all of us.
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