The question will be, what is the best metric to measure? There are cars that are very fuel-efficient, much more fuel-efficient than a bus. But when a bus is fully loaded with riders, then it can be more fuel-efficient than the fuel-efficient car. So do we measure performance, wattage, or bandwidth? That will take time to work out.

The dialogue must be started somewhere. The first step is to get people to talk about this. People know there is a problem. They just don't know what to do.