This is more of an amoeba that needs to grow.
In tests with rats, if there is no control, they go nuts. And the same thing is true of human beings. Viewers do not want everything unscheduled -- there is some desire to have things scheduled and not think about everything on your own.
The big boy hasn't really even entered the market yet. They're just getting started.
One of the nice things about set-top boxes is that they are constantly being overhauled, ... The cycle never ends.
The video storm of 2005 never occurred.
It's not a cost-related issue, ... You've got a Lexus-type product here that appeals to a niche of a niche.
The same would be true of telephone companies selling cable TV. That's the fallacy of the bundle idea, because consumers have a mindset about the provider.