You write values questions people can agree or disagree to, and then you use some fancy statistical routines to be able to characterize who's in what group.

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We were trying to characterize the lens through which people see the world. A community is a collection of symbols and images. And we wanted our symbols and images to be better than the other guy's.

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Neighboring is one of the biggest concepts in America. People want connections. And as good community developers, we should recognize what it means to create community.

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