We think the results in 2005 really prove that measuring growth of the Internet in the coming years will be less about user volume, and more about consumers' reliance on this medium as a way of life.

271

We think the high correlation between Internet users and mobile phone ownership suggests an opportunity for wireless services or applications that can link aspects of personalization across multiple Internet platforms. Still, it will be crucial for companies to let consumers know just how they can leverage personalization opportunities across multiple access devices to their benefit.

178