"Brandon Steiner" (born 1959) is a sports marketer. He is the founder and CEO of Steiner Sports Marketing and lives with his family in Scarsdale, New York/Scarsdale, New York.

More Brandon Steiner on Wikipedia.

Anytime you can have a women compete with men it engages people. It always has.

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It?s exactly what you think it is: location, ... Things are changing, though, and we realize that. Look, the Yankees are the most marketable team in perhaps the world. They?re going to sell. Anything associated with the rivalry, it will sell. But this rivalry is more than a regional thing. It?s a national market.

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The skating public has embraced her potential and always forgiven her on-ice shortcomings. In large part this has to do with the grace she has shown when not winning.

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We were shocked to find out how popular he was outside of Boston.

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Once the apparel line gets rolling and you have a couple other major endorsements her earning could reach 30-40 million dollars a year. There is such a shortage of women in the market place.

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It's more than a hot market. There's a lot of emotion. You see the true blue fans come out.

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