There was a lot of sensing that there are false positives and this could be one. But we couldn't kind of bet on that and say, 'Ah, gee, we guessed wrong.' We went with what we thought were the proper procedures and then backed off of that, when we found out where we are right now.

170

To market the product is challenging, so let's put it in a place where our demographic comes on a routine basis.

169

In the future, we need to have one place where people can go for information.

117

Don's business was struggling, and he was looking to diversify. It came out of a Maine farmer's desire to add value to his crop.

110