People wind up chucking it, because it's getting in the way of all their other cards.
Been a tremendous benefit for the Roanoke Valley.
It always concerns me when a homegrown company like Roanoke Electric Steel gets tied up with management control outside the city and state.
If you put your cell phone number on there, people are going to use it.
Keep in mind it is your most important marketing tool, ... People will spend $200 on a 3-by-3 inch ad in the paper, but they don't want to spend $75 on a business card that's going to do them a heck of a lot more business.
Anything lightweight gives the feeling of cheapness. A lightweight business card is a lightweight person, a lightweight business.
I tell my customers: Don't let them sit in a box. Please, use them!
Make it a rule to pass out seven or eight cards every day.
Stay away from trite ones like, 'Where the customer is always king,' because it really means nothing.
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