It is costly and they don't have the processes yet. They haven't figured out why they need [the software].

These mechanisms are there. What you also find is that there is often extensive auditing. Every time the data is accessed, there is a record that says it was accessed, so that if there is any sort of problem, the application will report that the application wasn't working right or this end-user was trying to get access to info they weren't entitled to.

Companies should not look at this as an opportunity to add value just through the technology itself, but should have a clear-cut purpose for the technology.

If some sort of event had occurred right before the customer called, and the representative didn't have that information as part of the analysis of what the representative should do with that customer, they could be making the wrong decision.