It's becoming really popular. It's helping us expand our audience to younger people, who tend to be the ones most interested in the accessories and come to the show to check out what's new.

It's definitely a championship-caliber golf course. It's a true test of golf.

This is a very important vehicle for Colorado, where a lot of people drive pickups. If they can get it in the 25 to 30 miles-per-gallon range, it could be really big in this state.