The rest of the guys come in by themselves, but at least 85 percent consult with a woman -- either a friend of the bride's or his or her mother.

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Ninety-six percent of women in this country expect a diamond when they get engaged. About 40 percent of the diamond market is married people. It's the second diamond for the same girl. People who stay married spend more on diamonds. Most of the time the man is the motivator.

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