There's a lot of raw data inside an organisation -- as much as 80 percent is unstructured and something has to happen to make it into information.

Christopher jokes that if we ever have twins, we'd have to name them Dennis and Emily. But I have a different attitude. I don't ever want to hear those names again.

(These systems integrators) still need to partner with IBM because IBM has some very strong software products - they are going to be forced to walk the fine line between partnership and competition.

The long-term promise here is the ability to bring some more management to this unmanaged content.

IBM are trying to take their whole product set and create a holistic solution to managing information.

We couldn't really get anyone at the hotel to tell us anything, so we called my mother. She told us that it looked like Hurricane Emily was headed straight for us.