Those outside the industry often do not realize the capital intensity of the wine and grape sector. As the vast majority of holdings are private, often family businesses, the main source of investment capital continues to be private resources, with support from the commercial banking industry.

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California as a place and California wines as an experience strongly resonate with the American consumer. We need to leverage the unique regions, creativity, ingenuity and break-the-rules approach to life that epitomizes our industry and link it to our wines.

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