"Andrew Gary Kaplan" is an American author, best known for his spy thriller novels. He worked as a free-lance journalist and war correspondent for the International Herald Tribune in Paris, covering events around the world. He served in both the U.S. Army and in the Israeli Army during the Six Day War of 1967. As a student leader in Israel, he helped start the University of the Negev and the Israeli Olympic fencing team. He has been a technology businessman and is the author of eight international best-selling novels: Hour of the Assassins, Scorpion, Dragonfire (a main selection of the Book of the Month Club in Britain), War of the Raven and the other books of the Scorpion and Homeland series: "Scorpion Betrayal", "Scorpion Winter", "Scorpion Deception", and "Homeland: Carrie's Run", an original novel prequel to the hit award-winning television series "Homeland". His next book in the Homeland series, is scheduled for publication by HarperCollins in 2014.

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A first impression is a lasting impression. When we're out talking to a prospect about their business, it helps us to know what exactly it is that they do and how that affects their industry.

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We want to be able to talk about their business, rather than say 'here's what we do' and try to fit out product into their needs.

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Before it was mostly about our individuals and how well we knew our customers. There were some Internet searches on industries, but it wasn't one-stop shopping. It was every man for himself. And what we did have was mostly credit-related, as opposed to a variety of different areas in an industry that goes beyond financial issues.

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One manufacturer isn't the same as another. Someone who manufactures medical supplies may be different than a general manufacturer.

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