We believe that readership and circulation need to be looked at in tandem because today's newspaper's brand includes not just the core product but the leading local web site and an array of other products in that market as well.
There are not yet any comments on this quote. Why not register / login and be the first?
This quote is just one of 9 total John Kimball quotes in our collection. John Kimball is known for saying 'We believe that readership and circulation need to be looked at in tandem because today's newspaper's brand includes not just the core product but the leading local web site and an array of other products in that market as well.' as well as some of the following quotes.
How powerful would it be if all of the presentations being made by thousands of advertising sales people at newspapers across the country were all talking about the medium using the same words, the same data, and describing us in the same way? We think it could make difference.
This quote is just one of 9 total John Kimball quotes in our collection. John Kimball is known for saying 'We believe that readership and circulation need to be looked at in tandem because today's newspaper's brand includes not just the core product but the leading local web site and an array of other products in that market as well.' as well as some of the following quotes.