This research, the U.S. portion of a global omnibus study, reinforces that this is a complicated and evolving marketplace. Consumers have a strong preference for print Yellow Pages. However, for local advertisers targeting certain demographic segments, online media should factor strongly in the promotional mix.
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This quote is just one of 3 total Neal Polachek quotes in our collection. Neal Polachek is known for saying 'This research, the U.S. portion of a global omnibus study, reinforces that this is a complicated and evolving marketplace. Consumers have a strong preference for print Yellow Pages. However, for local advertisers targeting certain demographic segments, online media should factor strongly in the promotional mix.' as well as some of the following quotes.
It's potentially much bigger. It won't be just directory assistance, but local mobile search with an ad revenue model.
This research, the U.S. portion of a global omnibus study, reinforces that this is a complicated and evolving marketplace. Consumers have a strong preference for print Yellow Pages. However, for local advertisers targeting certain demographic segments, online media should factor strongly in the promotional mix.
This quote is just one of 3 total Neal Polachek quotes in our collection. Neal Polachek is known for saying 'This research, the U.S. portion of a global omnibus study, reinforces that this is a complicated and evolving marketplace. Consumers have a strong preference for print Yellow Pages. However, for local advertisers targeting certain demographic segments, online media should factor strongly in the promotional mix.' as well as some of the following quotes.