Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies. -John Sicher

 

Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.


Comments

There are not yet any comments on this quote. Why not register / login and be the first?



This quote is just one of 9 total John Sicher quotes in our collection. John Sicher is known for saying 'Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.' as well as some of the following quotes.

The antitrust laws would make it hard for Coke and Pepsi to buy more carbonated soft drinks brands.

John Sicher
260

The biggest trend last year was the accelerated growth of the diet sodas.

John Sicher
234
The diet part of the industry is where the growth is, and these companies are now expanding their offerings of diet sodas. -John Sicher
190

They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.

John Sicher
175

With innovation and new product plans, it will be pretty intense next year.

John Sicher
157
Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies. -John Sicher
139

Innovation is absolutely essential to this industry.

John Sicher
137