It's just to let customers know that these are the items that other pet owners find useful. -John Lazarchic

 

It's just to let customers know that these are the items that other pet owners find useful.


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This quote is just one of 8 total John Lazarchic quotes in our collection. John Lazarchic is known for saying 'It's just to let customers know that these are the items that other pet owners find useful.' as well as some of the following quotes.

Historically, we know that if we just pick top-selling items and e-mail them to people, conversion isn't that great. It's very hard to target in the pet space. You have to know a lot about that consumer.

John Lazarchic
270

It's just to let customers know that these are the items that other pet owners find useful.

John Lazarchic
264
People are really emotional about their pets and love to talk about them. We have a really intensive e-mail marketing program already. We thought it would be great to take some of the comments [from customers who are] having great success with products and get them into the hands of people who don't come to the Web site [often]. -John Lazarchic
217

And, if it holds true as the number of reviews expand, that becomes more valuable.

John Lazarchic
160

One of our big concerns was negative reviews. We thought people would use this as a forum to bash items, and we wondered how we'd deal with vendors.

John Lazarchic
143
We were skeptical about whether an established brand like PETCO would see any conversion lift from HACKER SAFE but were amazed that it delivered such a strong increase in our conversion rate. HACKER SAFE has proven to be a very worthwhile investment for our online business. -John Lazarchic
137

They're just asking questions, using it as a forum to contact us.

John Lazarchic
91