In Japan when you say diesel engine, everyone thinks of rattling, smelly, dirty engines. Demand is almost nil at this moment. -Tatsuo Yoshida

 

In Japan when you say diesel engine, everyone thinks of rattling, smelly, dirty engines. Demand is almost nil at this moment.


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This quote is just one of 3 total Tatsuo Yoshida quotes in our collection. Tatsuo Yoshida is known for saying 'In Japan when you say diesel engine, everyone thinks of rattling, smelly, dirty engines. Demand is almost nil at this moment.' as well as some of the following quotes.

Japanese consumers are highly brand-conscious. If the goal [of Lexus in Japan] is to be a true luxury brand up against European premium brands, it won't be an easy task.

Tatsuo Yoshida
237

In Japan when you say diesel engine, everyone thinks of rattling, smelly, dirty engines. Demand is almost nil at this moment.

Tatsuo Yoshida
179
Even for Toyota, Japan is a very difficult market. -Tatsuo Yoshida
138