2 quotes about phrased follow in order of popularity. Be sure to bookmark and share your favorites!

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

Morris Hite
0

These are not exhortations from overwrought extremists, but carefully phrased warnings from some of the world's finest scientists.

Denis Hayes
0