[The launch] was a lot more difficult than we had imagined. We couldn't prepare the launch titles that we had promised, and it made an impact.

178

We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the general public].

162

I want to have more of a modest scale, not fancy, business trade show in central Tokyo for maybe two or three days.

134

We want to have a much smaller trade and press event in central Tokyo, so all the trade people and journalists can easily come.

122

I think the relative presence of the Tokyo Game Show has been falling so I should do something about it.

122

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

121

For Xbox, Japan really is a key, important market in the global strategy that we have.

119

We're making money. Not much money, but we are making money.

80