It's within the window we were looking at (of) $12-15 million. It's on the low side of where we thought it would be. But (it wasn't) that expensive. It's in the mid-$20 millions. We'll be okay with it.

239

It's the first time five pictures have ever grossed over $20 million on a three-day weekend. The business is spread out more evenly across the board than there being one locomotive in the marketplace.

225

Were very good (showing) strong family appeal with kids, particularly. It played stronger in metropolitan areas, which was a little (surprising) because I expected this to appeal (more) in smaller towns. You now have some room to grow with word of mouth in those smaller markets. Since we're in only (approximately) 2,000 runs, we will look at the possibility of adding a few runs.

202

It's within the grosses we were looking at from $18-20 million. Obviously, we hoped to get more, but that was the window we (anticipated).

198

It fell within where we expected it to be.

153

The box office in general was very depressed last week and this week as well. It's always driven pretty much by the product and we don't have real strong product right now.

149

That's one of the reasons we're only in approximately 2,000 theaters. We had made (over) 3,200 prints for the initial release. We took those prints and cannibalized them (taking the best of the available reels) and came up with 2,000 good usable prints.

131

It was 50-50 male-female. 52 percent were under-25. The Top Two boxes (excellent and very good) were 87 percent. You would have expected it to play a lot younger than that with (a youth appeal star like) Jack Black.

127

It's certainly (looking like it should do) $85-90 million. If it holds up like this again next week, then it's got a shot at $100 million.

123