We all know there's no one simple solution to our problem. Whatever name you want to call him -- czar, film executive, impresario -- there is no one single individual who can affect the dramatic changes we want in the coming year. But [Jenkinson] is part of consistent steps we've been taking, each one advancing to a common goal: Canadian talent, making Canadian movies that Canadians want to see.

Surely we must all take our fair measure of responsibility.

We have no illusions about it. The status quo won't hold. We have to go in with new, interesting ideas that are cost-effective.

He is the right man, with the right job at the right time.

His wide range of creative, financial and business experience, his commitment to storytelling featuring members of under-represented communities, and his insight into the North American film and television industry make Michael Jenkinson the ideal choice.