Since nobody knows yet which of these positions will prove truer, most major vendors are trying to cover all the eventualities. They want to make sure they have a product for every type of consumer who walks into a retail store.

This is one headache behind their backs now, and they can go back to the drawing board to focus on their business and creating value for their shareholders.

Any emerging technology should find its way into the market by the trial and error of multiple solutions. Early in a market's development, companies whose proprietary solutions don't rely on external integration are often more successful than those that must agree with other players in the sector.

Yes. Retailers such as Amazon, Best Buy and Wal-Mart, who will carry whatever sells.