We know they skew down to 12 and 13.

This is a little bit like Monopoly. In this case, they are buying up brands internationally and trying to create an international business.

They are afraid it will affect the main lines.

[Total] is old, ... Some brands often just become invisible because they have been (ignored). General Mills needs to revive it, recreate it. You can't keep doing the same thing over and over again.

I can't see any good reason for them to be in the restaurant business. It's an anchor pulling through the sand at the bottom of the ocean.

This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make.

They [Constellation] are trying to take the pole position in the wine business.