We know they skew down to 12 and 13.
This is a little bit like Monopoly. In this case, they are buying up brands internationally and trying to create an international business.
They are afraid it will affect the main lines.
[Total] is old, ... Some brands often just become invisible because they have been (ignored). General Mills needs to revive it, recreate it. You can't keep doing the same thing over and over again.
I can't see any good reason for them to be in the restaurant business. It's an anchor pulling through the sand at the bottom of the ocean.
This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make.
They [Constellation] are trying to take the pole position in the wine business.
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