Each town has its own personality. We know that, and as representatives of the whole Grand Strand, we wanted our ad campaign to cover everybody.

I am a risk taker. A calculated-risk taker. My husband [Jack] wants us to jump out of a plane. I said no. He's the real risk taker.

Especially in travel. Travel is one of the most successful marketing categories on the internet.

I would run into the living room and watch the commercials, then leave when the shows came on.

It's hard to predict. As we all start to use it, people will learn about it.