I'm not sure why, but Hollywood didn't consider (churchgoers) a very viable audience. But I think that's changing, especially with the success of the movies recently.

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That's a group that no one is catering to. I'm not sure that Hollywood has considered it a very viable audience. But we do, and Tyler does, and obviously he has tapped into a real following.

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It will be playing open-ended to see what kind of box office it generates. But, you know, it's been on DVD for a while.

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