"Stan Kasten" is the former President of the Atlanta Braves and Washington Nationals and the current president, and part-owner, of the Los Angeles Dodgers.More Stan Kasten on Wikipedia.
The idea is to maximize dollars and maximize the number of tickets sold. You maximize dollars for highly desirable games, and offer value to attract people to games they might otherwise not attend. Variable pricing is an idea that comes from the real world -- airlines, department stores. It's not an idea that sports invented. Sports has come to quite late to the party.Stan Kasten