Every year it's like a straight line. Last year our traffic increased 60%. Now we're supported by ads. The consumer wants information, especially about genre films, even anime. We're very democratic. Even though genre films get the most hits, even if a movie opens in only one theater, we still cover it.

As you can see from the charts, quality-wise, it's pretty consistent with previous years. So no, the movies this year don't smell much worse.