I can't outspend Hertz, ... but I can outsmart them.

188

We want to continue to lead our industry in providing solutions that make our customer's rentals more convenient and enjoyable. It is clear that this is a service our customers find valuable, and we are delighted to be the first to roll it out. Electronic toll collection provides our customers with a great time-saving device that will make their travels smoother and more stress-free.

187

[Even so,] the jury's still out on the metrics, ... I'd be lying if I said I know what to measure to determine success.

183

Everyone appreciates getting a little something extra from the companies they do business with. We think free weekend rentals are the most valuable reward we can offer our customers today.

161

We'll certainly be back in this space.

120

I'm happy about those numbers, ... but the real determination is, what do we learn? Are we smarter when we do it next time?

113