Engagement is one of the most important and challenging issues facing our clients, and one of the most talked about concepts in the industry today. Everyone wants to better understand how effectively messages are received and how program environment impacts the process. This project will provide new insights into the critical links between the programs and commercials. Sara Erichson
Engagement is one of the most important and challenging issues facing our clients, and one of the most talked about concepts in the industry today. Everyone wants to better understand how effectively messages are received and how program environment impacts the process. This project will provide new insights into the critical links between the programs and commercials.
Nielsen is keeping pace with the evolving ways that people watch television, thereby ensuring that our ratings continue to be accurate and reliable. The introduction of audience estimates for DVR is a major milestone in ratings history and will provide the most detailed information ever on how and when people watch television. Sara Erichson
Nielsen is keeping pace with the evolving ways that people watch television, thereby ensuring that our ratings continue to be accurate and reliable. The introduction of audience estimates for DVR is a major milestone in ratings history and will provide the most detailed information ever on how and when people watch television.
For the first time, a Spanish-language television network will be included in the national sample. Sara Erichson
For the first time, a Spanish-language television network will be included in the national sample.
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