There has been a rash of acquisitions in the financial services industry to create growth, but all companies are facing the reality of having to create organic and sustainable growth the old-fashioned way-by finding new revenue sources and attracting new customers. And these firms have to figure out how to do this in the midst of brutally competitive markets, at home, abroad and globally.

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The business of finance is changing from being a largely transactional and opaque business to being a relationship-oriented, transparent partner to clients and customers [business]. Savvy marketers will help finance firms forge stronger, more meaningful relationships with their customers and help them further differentiate themselves to prospects.

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