We're trying to ricochet everything we have against everything we're in.

Burger King has an exciting plan that's a direct result of the show. We believe it will be a first-ever for a fast-serve restaurant.

We couldn't wait even a day to take this burger from the boardroom to the lunchroom.

We created this menu line-up to add even more variety to our everyday HAVE IT YOUR WAY® options and appeal to our core customer, who is always looking for a good value, but isn't willing to sacrifice great taste. We even put a flagship burger, the WHOPPER JR., on our value menu.