"Roy Spence" is the chairman, CEO, and co-founder of the advertising agency GSD&M and author of the books The Amazing Faith of Texas and It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven By Purpose.

More Roy Spence on Wikipedia.

This is not about the past. People are more focused on what you're going to do today or tomorrow than what you did last week.

227

From our gut feeling and from visits to consumers, there's this calling out of lifting people up again.

220

(Higher education) is the solution machine. We must put forth right now, not tomorrow, a massive call to arms to ensure this engine of solutions.

215

Frankly, it's kind of a once-in-a-lifetime opportunity for the brand. It's a way to tell all of our customers and investors why this merger is important to them.

175

We didn't really want to go with a star.

158

The new AT&T represents the coming together of AT&T's passion to invent and SBC's drive to deliver. That really was the driver of our idea. These two companies, these two brands have strengths of their own.

116