There's often a gross disconnect between the public persona that people present and what their values actually are. The person that shows up for a focus group is often at variance from who people are in their private life.

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[Marketers subscribing to this idea believe that people give more honest responses in their natural environment than during traditional focus group studies.] There's often a gross disconnect between the public persona that people present and what their values actually are, ... The person that shows up for a focus group is often at variance from who people are in their private life.

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Every day I will see someone new who I have talked to online but I haven't talked to in person, ... It's just like I know them a little bit.

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We live in a culture where knowing your customers one by one as individuals is more important than ever before. Large mass demographic trends are no longer as predictive as they once were because the marketplace is too diversified.

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