The Super Bowl is a perfect venue for us to target bold, expressive and passionate fans -- a key target for the Sharpie brand. Sharpie's spot is a great way to kick off our aggressive marketing campaign for 2006.

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Through our combined efforts, we can give back to teachers, parents and students who consistently show loyal support for Sharpie. The Autographs for Education program is an incredible opportunity for us to reach out to millions of students and schools across the nation. Each signature we collect represents one more child whose educational experience we may improve.

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