Robert X. Cringely
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"Robert X. Cringely" is the pen name of both technology journalist "Mark Stephens" and a string of writers for a column in InfoWorld, the one-time weekly computer trade newspaper published by IDG.

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If the automobile had followed the same development cycle as the computer, a Rolls-Royce would today cost $100, get a million miles per gallon, and explode once a year, killing everyone inside.

By running Windows Vista this way, Apple can offer the most secure version of Vista available with the lowest Total Cost of Ownership, which could lead to a leadership change in business computing.