Moss is popular for her unusual beauty, but what distinguishes her is that she is accessible and down to earth. The other thing that has made her valuable is this `edge of darkness' feeling about her. The problem is that her image is sliding too much to the latter.

221

Usually, when there have been calls for boycotts of American brands, there were no substitutes that people could opt for instead. Mecca Cola represents that alternative.

158

It became a bit tired and, as a result, the brand became a bit tired.

145