If you start the process early, with an educated team, you can do it for not a penny more than conventional construction.

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I think it mainstreams what is a very important idea that many people would have ignored just because it came out of the wrong market.

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We're finding strong traction in the owner community -- both public and private -- because of the pure financial gains that accompany a decision to build a green building. Green buildings provide operational performance, environmental sensitivity and improved health for their occupants. It's a triple bottom line great companies can relate to.

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