It's hard to judge just yet how well Oracle has done this without taking a closer look, but at least it suggests that they understand the problem.
This is clearly Oracle reacting to competitive moves from Quest and BMC, and I'd say it's probably a smart move on their part because there's escalating interest among end users in reducing the complexity of management.
Microsoft is really making a major play for the enterprise.
The market for service desk solutions is pretty saturated. People have selected their products and they are a pain to replace.
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