You have a tough crowd to please. If you arrive with something that doesn't piss anybody off, then you just keep going with it, because you just need one dissenting mouth and then you're in big trouble.

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Our dream was to have the 'who knew?' factor. Who knew it could be this easy? But more importantly, who knew that one new technique, or one new piece of equipment, or one new ingredient blend could make such a difference?

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